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The Noise of Mundhwa.
With dozens of projects fighting for the same homebuyers within a 5km radius, relying on standard Facebook ads results in a bidding war and low-quality leads.
Case Study
Breeza Project
Bypassing digital clutter to engage IT professionals directly at their workplace through VR kiosks, HR tie-ups, and hyper-local intelligence.
About the Client
Breeza Project in Mundhwa offers premium high-rise living with exclusive 4-apartment-per-floor layouts. Targeting the "Grade A" urban homebuyer, they blend modern architecture with privacy and comfort.
Scope of Work
- Corporate Tie-ups & Activation
- Hyper-Local BTL Strategy
- VRX / 3D Walkthrough Integration
- Micro-Market Lead Generation
Industry & Region
Real Estate & Construction
The Hurdles
The 'Red Ocean' of Mundhwa:
Standing Out in a Saturated Market
02
Reaching the Busy IT Professional.
The target audience (IT employees in Kharadi) works long hours and ignores digital ads. We needed a channel that intercepted them during their downtime without friction.
03
Overcoming "Site Visit Inertia".
Getting a busy professional to drive to a site is the hardest part of the funnel. We needed to prove the value of the property before they even stepped into their car.
04
Building Corporate Trust.
Cold selling in offices is forbidden. We had to navigate HR protocols to turn a sales pitch into an "Employee Benefit" that HR heads would officially endorse.
The Solution: Precision Warfare
We mapped every major IT hub within a 5-10km radius and deployed a "Trojan Horse" strategy. We entered the office not as marketers, but as partners offering exclusive corporate benefits.
HR Infiltration
Partnered with HR heads at 3 tech companies to officially endorse the project via internal mailers.
Tech Edge
Installed VRX headsets at cafeteria kiosks, allowing employees to tour the apartment during lunch breaks.
Zero-Friction
Created exclusive "Zero Stamp Duty" packages to trigger immediate decision-making.
From Cafeteria to Closing.
We proved that the best way to sell a home isn’t to wait for a click, but to interrupt the routine with value. Our corporate infiltration strategy delivered leads with a significantly higher conversion rate than digital channels.
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Total Qualified Leads
Aggregated from Kiosks (70), Expos (25), and CSR (70).
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Direct Site Visits
High conversion ratio due to pre-qualification at corporate kiosks.
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Employees Reached
Direct exposure via internal HR emails and cafeteria branding.
